Essay Topics For College Essays

Essay Topics For College EssaysIt is important to discuss with the writers of the college essays topics for college essays, what will they discuss? The researchers, researchers are eager to discuss and to have other people to discuss the topic they are researching.What is the level of seriousness in which the literary professor is looking for the essay? It is crucial to make sure that what will the literary researcher discuss with the essay writers is what will they be talking about? The person in the literary field is serious and it is vital to have those readers who will be interested in the literary field.How much will the topic with the essay writers seem to be an inside account? This is the way that the academic writers work. The general readers do not understand what the authors write about, but the scholars can come up with an explanation. The writer who will be tasked with the research should be able to provide them with the appropriate explanation, the essays writers need to know exactly how the literary researcher will be explaining to them the topic.When it comes to essay topics for college essays, the goal of the researcher is to produce important research. That is what the academic writer is worried about. The writer should be careful to describe exactly how the research will be explained to them. As I have mentioned before, the academic writers should know that what the writers write about should be interesting to those readers.When it comes to essay topics for college essays, the author can discuss on a range of topics. It is imperative to note that the writers have another person for reading their research. These are the writers who can benefit from the research. There is a difference between doing research and having a collaborator who will do the research. The point of having a collaborator is that you can form an understanding between your work and your writing.It is essential to have an editor as a writer in college essays, the editors are r esponsible for developing the idea and the thesis of the research. There are certain writers who can do well when it comes to writing papers that deal with the topics they are interested in. There are several other writers who do not have the ability to fully pursue their topics.When the academic writers are working on their papers they should have someone to read their research and they should be responsible for coming up with a good version of the paper. The academic writers who are concerned with their topics should be able to produce a work that will be interesting to their reader.

The Values of a Warrior Society as Seen in Beowulf Essay

The Values of a Warrior Society As Seen in Beowulf When Nelson Mandela, the president of South Africa died, thousands of people gathered to say their goodbyes. It was not a happy and joyous occasion but rather one where people were mourning of the loss of a great man. They may not have personal known him but they know of the great things that he has done to make the world a better place. To them, it is what made his death difficult and sad. However, if we lived in a warrior society his death would not have something to mourn; instead we would celebrate his life. This is seen in the epic Beowulf as the people of Geatland lay him to rest and celebrate his life. The celebration reveals that the society knows what a great king is and that†¦show more content†¦Scyld’s funeral is not a somber occasion, but rather a joyous celebration. The people do not mourn that he is dead but rather rejoice for the life that he led. Their celebration shows that they do not grieve death. I n this warrior society death is seen as honorable. The one who has died has given the ultimate sacrifice, death, for their people. They may have followed their leader into battle and died or they may have died of old age as is the case with Scyld. This is confirmed later on when Beowulf is speaking Hrothgar on the death of his best thane. Beowulf states, Wise sir, do not grieve. It is always better to avenge dear ones than to indulge in mourning. For every one of us, living in this world means waiting for our end. Let whoever can win glory before death. When a warrior is gone, that will be his best and only bulwark (lines 1384-89). This statement solidifies what is hinted at earlier on in the epic during Scyld’s funeral. It is part of a heroic code. Death is what comes to people who have earned it in their dedication to a cause or great warriors who have earned it. Since death is found to be so honorable, the people do not mourn for the loss of their king but celebrate his de ath. Scyld’s funeral plays an important role in discovering what was important to the society at this time including honor in death and the qualities found in a greatShow MoreRelatedBeowulf Is The Oldest Recorded Poem1328 Words   |  6 Pagespoem, Beowulf, is the oldest recorded poem in English and at 3200 lines long, comprises roughly ten percent of the surviving poetry in Old English. Although written in this language, Beowulf focuses on the feats of the poem’s namesake Beowulf, a Geatish prince, and the invading Germanic tribes in Denmark. Understood early on in the poem, these tribes have a lengthy and powerful warrior culture; a culture heavily influenced by heroic virtues, blood vengeance, and paganism. Along with these values ofRead MoreGenerosity And Values Of The Epic Of Beowulf884 Words   |  4 Pagesthe Anglo-Saxons during this time period. One of the most well known epics Beowulf, celebrates the deeds of the legendary and heroic Geat warrior named Beowu lf. In Beowulf, physical strength is the defining factor of a warrior’s worth. One instance of the connection between physical strength and worth illustrated in Beowulf occurs when Beowulf battles Grendel. When news spreads of a horrific monster terrorizing Denmark, Beowulf is quick to step up to the challenge and cause â€Å"...the bleeding sinews deepRead MoreBeowulf Is The Oldest Recorded English Poem898 Words   |  4 PagesAlthough â€Å"Beowulf† is the oldest recorded English poem, it is amazing how it can still relate to life today. â€Å"Beowulf† is an Old English epic poem created by an unknown Anglo-Saxon author whose intention for this poem was that it be read aloud and passed down orally. In the epic â€Å"Beowulf,† it is easy to see how different the values of the Anglo-Saxons are compared to the values of our modern society when it comes to honor and value. In the epic poem, â€Å"Beowulf,† a major theme is the differences andRead MoreBeowulf Essay : Beowulf 1473 Words   |  6 PagesHyunsu (John) Kim Prof. Hohl ENG2800 November 10, 2016 Beowulf Paper II The poem, Beowulf, explores its protagonist’s—Beowulf’s—heroism through a series of three increasingly difficult conflicts with Grendel; Grendel’s mother; and the dragon—, each of which exemplifies an aspect of the Anglo-Saxon heroic code. Beowulf’s first encounter with Grendel demonstrates the importance of reputation as a means of establishing one’s legacy, even beyond death; Beowulf’s triumph over the seemingly indomitableRead MoreTheme Of Death In Beowulf1097 Words   |  5 PagesBeowulf is an anglo-saxon epic that details the life of Geat warrior Beowulf and his dealings with 3 monsters. The society surrounding this epic is one that values lineage, glory, and success. Although these values are perceived as positive, they are often the root causes of the more malicious aspects of this society: blood-feud and tribal war. It should be duly noted that the poem is bookended with two very meaningful deaths. At the beginni ng of the poem the death of Scyld Sheafson, founder of theRead MoreThe Theme of Father/Son Relationships in Beowulf the Song of Roland1680 Words   |  7 Pagesof Father/Son Relationships in Beowulf The Song of Roland Thomas Lazzaro Professor Fisher Literary Patterns of European Development Paper #1 2/6/97 The representation of father-son type relationships in early Medieval literary works is a key theme early authors used to give their works more depth and meaning. Two works that use the theme of father-son relationships are Beowulf and The Song of Roland. In Beowulf, the relationship between Hrothgar and Beowulf is one in which there is no actualRead MoreHeroic Values In Beowulf731 Words   |  3 PagesBeowulf, written by an unknown Anglo-Saxon poet, displays heroic and demonic behaviors. Taking place in the Anglo-Saxon era between 449-1066 A.D. Within this era, three civilizations arose; The Anglos, The Saxons, and The Jutes. Anglo-Saxon Invaders took control over most of England, becoming the earliest civilizations to settle on England. The Anglo-Saxons relished and honored four main values; courage, strength, glory, and loyalty. Beowulf, an epic poem, denotes the important Anglo-Saxon valuesRead MoreDavid Maloufs Hero in Ransom1215 Words   |  5 Pagestraditional form is that of narrative heroic poetry. One such example being the eight century poem Beowulf. Which when tied and compared to a much more modern take on the traditional hero genre in the form of David Malouf’s â€Å"ransom† showcase the different ways in which the hero trope can be explored. Throu ghout both these texts, the author directs and challenges the readers ideas of heroism. Within Beowulf especially where the traditional ideals of being a hero are challenged and reformed, to createRead More Epic of Beowulf Essay - An Epic Poem1656 Words   |  7 PagesBeowulf:   An Epic Poem   Ã‚  Ã‚  Ã‚  Ã‚   To qualify as an epic poem, Beowulf reflects the values of the culture in which it was created. The Anglo-Saxon culture and the poem share many of the same values. They shared a heroic ideal that included loyalty, strength, courage, courtesy, and generosity. Like all epic poems Beowulf is a long narrative work that tells the adventures of a great hero and also reflects the values of the society in which it was written. Both Beowulf and the Anglo-Saxons believedRead MoreValues Of Anglo Saxon Values834 Words   |  4 PagesThesis: In Beowulf the poem they value their leaders just like most nations do today. The Anglo Saxons look up to their leaders, so they want their leaders to have respectable values. Leaders are strong, loyal, and brave. Citizen look up to their leaders, presidents, parents, friends. Everyone has values as well, thats what makes them who they are. The Anglo Saxons wrote Beowulf to let it be known that, thats what they want to see in a leader. Topic sentence: Leaders are ones that are most likely

What Are the Different Types of Taxes

Taxes are obviously necessary in order for a society to provide public goods and services to its citizens. Unfortunately, taxes also impose costs on citizens both directly (because if an individual gives money to the government, she doesnt have the money any longer) and indirectly (because taxes introduce inefficiency  or deadweight loss) into markets. Because the inefficiency that taxes introduce grows more than proportional to the amount of a tax, it makes sense for the government to structure taxes so that a lot of markets get taxed a little bit rather than so that a few markets get taxed a lot. Therefore, a number of different taxes exist, and they can be categorized in a number of ways. Lets take a look at some of the common tax breakdowns. Business Taxes versus Personal Taxes Because businesses and households are the main players in the circular flow of the economy, it makes sense that some taxes are levied on businesses and some on households. Taxes on businesses are usually calculated as a percentage of the profits of the businesses, or whats left after the company pays its suppliers, workers, etc. and also after it takes accounting deductions for things like depreciation of its assets. (In other words, the tax is a percentage of whats left over, not a percentage of what the company brings in in revenue.) This means that suppliers and workers are effectively paid with pre-tax dollars, but that the profits are taxed before they are distributed to shareholders or other owners. That said, corporations may end up indirectly paying other types of taxes during the course of their business activities. These taxes could include property taxes on land or buildings that a company owns, customs duties and tariffs that are charged on production inputs that come from foreign countries, payroll taxes on a companys employees, and so on. Personal taxes, on the other hand, are levied on individuals or households. Unlike business taxes, personal taxes are generally not levied on the profits of a household (how much a household has left over after paying for what it buys) but rather on the revenue of a household, or what the household brings in in income. Its not surprising, then, that the most prevalent personal tax is an income tax. That said, personal taxes can also be levied on consumption, so lets take a look at income taxes versus consumption taxes. Income Taxes Versus Consumption Taxes An income tax, not surprisingly, is a tax on the money that an individual or household makes. This income can either come from labor income such as wages, salaries, and bonuses or from investment income such as interest, dividends, and capital gains. Income taxes are generally stated as a percentage of income, and this percentage can vary as the amount of a households income varies. (Such taxes are referred to as regressive and progressive taxes, and we will discuss them shortly. Also, capital gains are generally taxed at a different rate than other income.) In addition, income taxes are often subject to what are known as tax deductions and tax credits. A tax deduction is an amount that is subtracted from the amount that is counted as income for tax purposes. Common tax deductions are those for interest paid on home mortgages and donations to charity, for example. This doesnt mean that a household gets back the entire amount of the interest or the donation, however, since a tax deduction just means that those amounts arent subject to the income tax. A tax credit, on the other hand, is an amount that is subtracted directly from a households tax bill. To illustrate this difference, consider a household with an income tax rate of 20%. A $1 tax deduction means that the households taxable income decreases by $1, or that the households tax bill decreases by 20 cents. A $1 tax credit means that the households tax bill decreases by $1. Consumption taxes, on the other hand, are levied when an individual or household buys stuff. The most common consumption tax (in the U.S. at least) is a sales tax, which is levied as a percentage of the price of most items that are sold to consumers. Some common exceptions to the sales tax are grocery items and clothing, for reasons that we will discuss later. Sales taxes are usually levied by state governments, which means that rate  differs  from one state to the next. (Some states even have a sales tax of zero percent!) In some other countries, the sales tax is replaced by the quite similar value-added tax. (The main difference between  a sales tax  and a value-added tax is that the latter is levied at each stage of production and is thus levied on both businesses and households.) Consumption taxes can also take the form of excise or luxury taxes, which are taxes on specific items (cars, alcohol, etc.) at rates that may differ from the overall sales tax rate.  Many economists  feel that consumption taxes are more efficient than income taxes in fostering  economic growth. Regressive, Proportional, and Progressive Taxes Taxes can also be categorized as either regressive, proportional, or progressive, and the distinction has to do with the behavior of the tax as the taxable base (such as a households income or a business profit) changes: A  regressive tax  is a tax where lower-income entities pay a higher fraction of their income in taxes than do higher-income entities. (Regressive taxes can also be thought of as taxes where the marginal tax rate is less than the average tax rate. This will be discussed in more detail later.)A proportional tax (sometimes called a flat tax) is a tax where everyone, regardless of income, pays the same fraction of income in taxes. (Proportional taxes can also be thought of as taxes  where  marginal and average tax rates are the same.)A  progressive tax  is a tax where lower-income entities pay a lower fraction of their income in taxes than do higher-income entities. (Progressive taxes can also be thought of as taxes where the marginal tax rate is higher than the average tax rate.) In addition, a lump-sum tax is a tax where everyone pays the same dollar amount in taxes, regardless of income. A lump-sum tax  is, therefore, a particular kind of regressive  tax,  since a fixed amount of money is going to be a higher fraction of income for lower-income entities and vice versa. Most societies have progressive income-tax  systems  since it is (rightly or not) viewed as fair for higher-income entities to contribute a higher fraction of their income in taxes since they are spending a much lower fraction of their incomes on basic necessities. Progressive  income tax  systems also partially balance out other tax systems that are likely to be regressive in nature. For example, an excise tax on cars is likely to be a regressive tax since lower-income households spend a greater fraction of their income on cars and, thus, on the tax on cars. Lower-income households also tend to spend larger fractions of their incomes on necessities such as food and clothing, so a sales tax on such items would also be quite regressive. (This is why its typical for unprepared foods to be exempt from sales taxes, and in some  states,  clothing is exempt from sales tax as well.) Revenue Taxes versus Sin Taxes The main function of most taxes is to raise revenue that the government can use to provide goods and services to the public. Taxes that have this goal are referred to as revenue taxes. Other taxes, however, are put in place not specifically to raise revenue but instead to correct for negative externalities, or bad behaviors, where production and consumption have negative side effects for society. Such taxes are often referred to as sin taxes, but in more precise economic terms are known as Pigovian taxes, named after economist Arthur Pigou. Because of their differing objectives,  revenue taxes and sin taxes  differ in their desired behavioral responses from producers and consumers. Revenue taxes, on one hand, are viewed as best or most efficient when people dont change their work or consumption behavior very much and instead let the tax just act as a transfer to the government. (A revenue tax is said to have  low dead-weight loss  in this case.) A sin tax, on the other hand, is viewed as best when it has a large effect on the behavior of producers and consumers, even if it doesnt raise very much money for the government.

The Literary Works Of The Great Gatsby By F. Scott Fitzgerald

Although money provides security, social status and comfort, it does not grant happiness. There is a tendency in American culture to equate success with happiness. Success is the core of American society, as it drives innovation and motivates people to work harder in order to achieve their goals — but at what cost? When striving for success, people tend to neglect other important areas of their lives such as their health, emotional well-being and more importantly their loved ones. The literary works of The Great Gatsby, a novel by F. Scott Fitzgerald; the play Death of a Salesman written by Arthur Miller and Jon Krakauer’s novel, Into the Wild, depict the value of non-material, intangible possessions. The three pieces exhibit characters who neglect their loved ones and are quick to escape intimacy once they are able to obtain a wealth and status or other desires. Consequently, the stories show that the pressure to appear successful often times inhibits people from attai ning the authentic joy of relationships. Placing high value on social status promotes artificial happiness, which proves to be less fulfilling than pursuing genuine human connections. In The Great Gatsby, Nick Carraway narrates the tragic story of Jay Gatsby, who devotes his life to his dream of reconnecting with his lost love — Daisy Buchanan. Daisy and Jay Gatsby first met five years ago in Louisville, Kentucky where Gatsby was stationed at Camp Taylor before being deported overseas. Unfortunately, theirShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald1286 Words   |  6 Pages Literary devices are the tools and techniques of language that authors use to convey meaning. Skilled use of literary devices brings richness and clarity to a text. Literary devices are prominent in F. Scott Fitzgerald’s writing of The Great Gatsby. To begun, he makes use of many allusions to Arthurian legends, the philosopher Plato, Trimalchio, and Christ. Furthermore, to better understand the characters, he utilizes symboli sm. In conclusion, throughout The Great Gatsby, F. Scott Fitzgerald incorporatesRead MoreThe Great Gatsby By F. Scott Fitzgerald893 Words   |  4 PagesGreen Mrs. Navarro English III 3 October 2014 From Party to Madness, And Everything In Between F. Scott Fitzgerald once said, â€Å"First you take a drink, then the drink takes a drink, then the drink takes you†. â€Å"The good life† can quickly dwindle into loneliness and sorrow, as portrayed in his masterpiece of a novel The Great Gatsby. Main character Jay Gatsby is an exceptional example of this. As Gatsby wanders throughout the novel trying to impress his lost love, Daisy Buchanan, throwing lavish partiesRead MoreThe Great Gatsby By F. Scott Fitzgerald1002 Words   |  5 Pages17 May 2016 The Great Gatsby: Analytical Essay The Great Gatsby by F. Scott Fitzgerald, is a powerful story about the history of the roaring 1920’s. Fitzgerald uses different intellectual techniques of writing to captivate a completely new meaning to the prohibition era. The Great Gatsby, narrated by Nick Carraway, tells a moving story from his point of view about the lives of the upper and lower class of the 1920’s. Fitzgerald creates a compelling plot through different literary devices to transformRead MoreEssay about F. Scott Fitzgerald1049 Words   |  5 PagesF Scott Fitzgerald was one of the most influential authors of the 20th century. Although his last finished work was more than 60 years ago, today they are enjoyed with more enthusiasm and acclaim than they were when they were written. His works are cited as an influence for many other authors. Fitzgerald saw his writing as a reflection of his own life. His works are closely based on his experiences at Princeton, in World War 1 and his love life. Alt hough he was not overly popular at the timeRead More Fitzgerald and Short Story Writing Essay1370 Words   |  6 PagesFitzgerald and Short Story Writing Although Fitzgerald today is usually considered a novelist, in his lifetime he was more well-known for his short stories. He was a prolific writer of short stories, and published around 160 of them (Bruccoli xiii). Many literary critics often separate â€Å"Fitzgerald the novel writer† from â€Å"Fitzgerald the short story writer†. In his own life, Fitzgerald felt somewhat of a disconnection between his ‘literary’ career as a novelist and his more professionalRead MoreF. Scott Fitzgeralds The Great Gatsby Essay913 Words   |  4 Pages The Great Gatsby was written by F. Scott Fitzgerald. â€Å"In the years immediately after the completion of The Great Gatsby Fitzgerald was unable to provide his art with any such endorsement† (Collins). Fitzgerald was unable to get his book published because of insufficient funds. According to Harris, â€Å"F Scott Fitzgerald wrote his greatest novel in France in 1924, having exiled himself in order to get some work done† (Harris). The best novel Fitzgerald has written he wrote when he was in France. AccordingRead MoreEssay about Corruption of the American Dream1127 Words   |  5 PagesAmerican Dream The Great Gatsby is a novel based off of the American dream, which is something that everyone strives for. The author of the book F. Scott Fitzgerald has his own American dream to become a well known writer, and to have the girl of his dreams, and throughout the novel this dream reflected in The Great Gatsby within in the characters Gatsby and Daisy. Fitzgerald had developed the character Gatsby by incorporating some of his own dreams. For example Gatsby has a forbidden love forRead MoreThe Great Gatsby by F. Scott Fitzgerald930 Words   |  4 PagesF. Scott Fitzgerald is mostly known for his images of young, rich, immoral individuals pursuing the American Dream of the 1920’s (Mangum). This image is best portrayed in his greatest novel, The Great Gatsby, alongside his principal themes, â€Å"lost hope, the corruption of innocence by money, and the impossibility of recapturing the past† (Witkoski). Fitzgerald was identified as a modern period writer because his the mes and topics were inconsistent with traditional writing (Rahn). The modern periodRead MoreThe Colors of Gatsby, F. Scott Fitzgeralds Famous Novel1640 Words   |  7 PagesF. Scott Fitzgerald is famous for the detail with which he crafted the quintessential American novel, The Great Gatsby. With his well-chosen words, Fitzgerald painted a fantastic portrait of life during the Roaring Twenties in the minds of his readers, a picture rich with color and excitement. Four colors: green, gold, white, and gray played key roles in the symbolic demonstration of ideas and feelings which, woven together seamlessly, made The Great Gatsby a world-renowned work of literary geniusRead MoreThe Great Gatsby by F. Scott Fitzgerald and Jazz by Toni Morrison 647 Words   |  3 Pagesexceptional novels by distinguished authors have managed to start this new concept of â€Å"historical fiction†. The Great Gatsby by F. Scott Fitzgerald and Jazz by Toni Morrison are two literary novels that pioneered the movement of historical realism in fiction as well as influ enced literary writing styles and United States culture for generations following their creation. Although F. Scott Fitzgerald and Toni Morrison were born 35 years apart and have two separate backgrounds, they still managed to be two

Breastfeeding Issues And Solutions For Breastfeeding Essay

Breastfeeding issues It is quite essential for the mother to nurse her own child by herself, there would be many factors causing a problem while breastfeeding her child. It’s common to face challenges at this age; I would be jotting down some common breastfeeding issues and solutions to them as well. If these won’t help, it is advisable that you visit a medical expert nearby. Baby doesn’t latch It can turn out to be frustrating things to deal having a baby that won’t latch. It is one of the most common problems. The correct way to get your baby to latch is by getting naked from the waist up. Get your baby to a semi-reclining position only in its diaper. Keep his mouth on your chest, as soon as the baby is ready, he might scoot down to the breast and should latch on. Skin to skin is a magical cure for a non-latching baby to get it latched. If you still have latch problems breastfeeding, consult help. Sometimes, it is common that the baby sleeps within a few minutes after he gets latched, you might be concerned whether he/she is even eating or not, the best way to figure that out is waking him/her up and giving an eat signal, the way to do that is doing breast compressions allowing milk to flow, do that gently so that you do not bruise yourself. The baby might respond to this by swallowing or sucking, let go as soon as the sucking stops. Sometimes stroking the baby under his/her chin can also encourage the baby to suck. Latching pain It is not normal to feel outright pain;Show MoreRelatedPersuasive Speech : Breastfeeding Infants Essay861 Words   |  4 PagesPersuasion Speech Topic: Breastfeeding Infants General Purpose: Motivational Specific Purpose: The purpose of this speech is to motivate my audience by discussing the problems, solutions, and potential outcomes of breastfeeding infants. INTRODUCTION: Attention Step: According to the Center for Disease Control and Prevention, in 2013 in the state of Georgia, only 6.2% of infants were exclusively breastfeed by the age of 6 months. Establish Need /Relevance: Breastfeeding is beneficial to the infantRead MoreIncreasing the Breastfeeding Rate in Metropolis in China670 Words   |  3 PagesTopic: Increasing the breastfeeding rate in metropolis in China Background Breastfeeding is the prefect way that providing ideal food for healthy growth and development of infants; it is also an important component part of the reproductive process for the health of mothers (WHO, 2002). Breastfeeding has benefits not only for both mother and baby in health and family finance but also for society. The chance of disease such as type 2 diabetes, breast cancer ovarian cancer and postpartum depressionRead MoreBreastfeeding Is The Natural Way Of Providing Food For Infants Essay1528 Words   |  7 PagesBreastfeeding is the natural way of providing food for infants. It is an important part of motherhood, and it is the first major decision that is made when it comes to feeding a child. Breastfeeding is an issue of gender because when a woman is seen breastfeeding, in public or not, she is usually shamed and accused of indecent exposure (Danawi). This is because our society has been shaped to see breasts only as sexual objects and there is an insufficient amount of educating on breastfeeding beingRead MoreThe Affordable Care Act Amends The Flsa ( Fair Labor Standards Act )1737 Words   |  7 PagesIntroduction Section 4207 of the Affordable Care Act amends the FLSA (Fair Labor Standards Act)- Break Time for Nursing Mothers Provisions Breastfeeding is one of the best methods for providing infants with a healthy start to life. Breast milk helps the body fight off various bacteria and viruses that one’s child might be at risk for catching. Breastfed babies are thirty-six percent less likely to die from sudden infant death syndrome and are fifty-five percent likely to become obese later in lifeRead MoreFirst Nations And Inuit People Often Eat A Diet That Consists1734 Words   |  7 Pagesstill concern that the high levels of toxicants may have negative effects on the physiological and neurophysiological development of infants. Many of the reports that acknowledge the negative health effects, still recognize that the benefits of breastfeeding out way these potential consequences (Gascon, 2012). This view is also acknowledged by the WHO and Health Canada who state that infants should be exclusively breastfeed to 6 months of age, and then breastfed accompanied by age appropriate foodsRead MoreBreast Milk : An Id eological Framework That Enabled The Canadian Government Essay1208 Words   |  5 Pagescontext was developed by breastfeeding supporters to reclaim infant-feeding. Since the early 1960s, the Canadian government, the World Health Organization (WHO), and the United Nations Children’s Fund (UNICEF) argued for a return to breastfeeding because of its associated health benefits to both the mother and child. When Aboriginal women were informed of the possibility of polychlorinated biphenyl (PCB) contamination to their breast milk in Northern Quebec, breastfeeding rates among aboriginal womenRead MoreAdvantages And Disadvantages Of Breastfeeding And Bottle Parenting1723 Words   |  7 Pagesis Best? Reasons Why Mothers Decide to Breastfeed or Bottlefeed Their Babies and Factors Influencing the Duration of Breastfeeding,† Seaneen Sloan, a lecturer at University College Dublin, et al. write â€Å"more educated mothers have been shown to breastfeed for longer† and †Å"younger mothers are less likely to intend to breastfeed†(285). I have personally experienced both breastfeeding and bottle-feeding my children, and I can honestly say that they are both very different and resulted in opposing outcomesRead MoreA Critical Analysis Of Supplementing Breastfeeding Mothers1372 Words   |  6 PagesIntroduction Breastfeeding rates remain low nationally, with 53% of mothers exclusively breastfeeding on discharge (Department of Health, 2016). Supplementing breastfeeding mothers may contribute to these figures as supplementation is associated with a shortened duration of breastfeeding (Chantry et al, 2014). NICE (2006) states that breastfeeding mothers should not receive formula unless medically indicated. The topic discussed within the outline of this audit is whether a medical indication isRead MoreBreastfeeding Of The Public Eye1815 Words   |  8 PagesAna Melchor Professor McKinley English I: Online 15 December 2014 Breastfeeding in the public eye A mother is one who has endless love for her children. She serves as a protector, a provider, and a friend to say the least. She is selfless. She makes sacrifices. All in the name of protecting and providing for what she knows is her most precious gift from God. Many would agree that being a mother is the hardest but most rewarding job a women will ever have. Hardest because this world has establishedRead MoreEssay on Compare and Contrast Breast Feeding vs Bottle Feeding964 Words   |  4 PagesUnlike formula feeding, the benefits of breastfeeding are substantial for both mother and baby. Moreover, choosing to breastfeed will lead to brighter, happier, and healthier lives. Infant nutrition is vital for growth and development. According to a Web page posted by KidsHealth, â€Å"Breast milk contains antibodies, lactose, protein, and fat†¦,† which are essential factors for leading a healthy life (KidsHealth). KidsHealth also states that, â€Å"Breastfeeding is particularly beneficial for premature

Effects Of The Brand Image On Customer Satisfaction And Loyalty

Question: Discuss the Case Study for Effects of The Brand Image on Customer Satisfaction and Loyalty. Answer: Introduction In the recent competitive world, brand image of any company is important such as products or service offerings. Business organization mostly considers brand image as one of the powerful tool and asset for their success. In this particular research proposal, Sainsbury organization is selected which is a retail organization in United Kingdom. This study deals with understanding the key underlying factors of brand image and perceived value on customer satisfaction and customer loyalty in Sainsbury retail organization. Customer loyalty as well as customer satisfaction is a widely accepted issues prevailing in the business organization. This is mainly applicable as marketing benchmark in case of checking over the performance of Sainsbury retail organization. It is imperative to demonstrate that if a consumer is satisfied with the products and services of the corporation then the customer can display loyal attitude towards the particular brand. This loyalty of the consumers towards the bra nd is reflected through the willingness of the customer to pay more, offer positive word of mouth and display of loyal attitudes and behaviors. As rightly put forward by (), success of organizations can be regarded as a direct consequence of the brand image and can be enumerated as an important characteristic of the present marketing strategy. Background to the company Sainsbury's is a nationwide commercial corporation that offers financial services and is primarily a supermarket retailer; marketing food, clothing in addition to different home products. Sainsburys, the superstore is a part of the multi-national corporation J Sainsbury that serves the markets of both UK and USA. The Sainsburys superstore was first founded during the year 1869 by John James and Mary Ann Sainsbury and is considered as one of the longest standing major food retailing chain having 788 stores (Sainsburys.co.uk. 2016). Sainsburys, one of the largest operators of the supermarket chains in the United Kingdom, has more than 440 stores that stock more than 23000 products with more than 40% of the items carrying the Sainsburys brand. Again, the company Sainsbury has diverse chains that include the Sainsbury's Superstore, Sainsbury's Property Company and Sainsbury's Bank. In addition to this, there are JS Developments that operate in the markets of UK, while Star Market and Sha w's are located in the USA (Sainsburys.co.uk. 2016). Problem issue identified in the research The problem issues in the present research include assessment of the attitudes of the consumers within the limited period of 7 weeks and limited resources. Again, the present study includes a small sized sample of 100 participants; therefore, the current study might fail to represent the real vision of all the customers of the UK. Again, the sample selected through the non-probabilistic sampling might not adequately represent the customers of the Sainsbury and might also include the sampling errors that might prevent the learner from obtaining the real vision of the customers regarding the effect of the brand name on the customer satisfaction as well as loyalty. Significance and rationale for the proposed research The present study intends to scrutinize the loyalty of consumers to different brands and analyses and identifies different problems along with viable solutions that can be used by corporate units as strategic moves The rationale of the present research is to investigate the impact of brand image on the satisfaction of the customers as well as intention of customer loyalty. The present study can help in understanding the nature and characteristics of association between brand image and customer satisfaction and loyalty intention in the context of the operations of the supermarket chain of Sainsbury. The current study can assist the potential financiers, academic researchers, government units in gaining important insights into the nature of the association between the customer satisfaction and customer loyalty. Research Questions What is the nature of association between brand image and customer satisfaction in Sainsburys? What is the nature and characteristics of the connection between the brand image and the customer loyalty intention with special reference to the operations of Sainsburys? What is the relationship between the customer satisfaction and the customer loyalty intention of Sainsburys? Research Objectives and framework To extensively inspect the relationship between brand image and customer satisfaction To assess connection between brand image as well as customer loyalty intention To examine in the connection between customer satisfaction and customer loyalty intention Literature Review Brand Image As claimed by (Zameer et al. 2015), a successful brand image enables customers in identifying needs that mainly satisfies and differentiate brand from its nearest competitors. This is a term, name as well as symbol and any other features used for distinguishing from one company product to others. Branding procedures mainly adopts differentiation one individual cattle from applied marketing strategies. It is the exclusive set of relations especially present in the mind of clients concerning any brand situates and implied promises. Brand image is mainly developed with the help of advertising campaigns for consistent time and direct pricing of product. Moreover, Gurhan and Kandampully (2013) asserted that customer desires in purchasing products from supposed brand name and drawing concentration to their behaviors in certain situational perspective. Brand loyalty is the ideal measurement from the health of organization. Researchers reports that 5% increment in customer satisfaction produ ces profitability ranging from 25 to 95% in more than 14 industries. Competition takes place among the major key retailers like Tesco, Sainsbury as well as ASDA and Morrison. Competition is highly increasing for way to increase in attracting clientele. Diverse organization contain own individuality in popular brand in the UK marketplace. In this particular study, Sainsbury retail organization is taken into consideration who aims at adopting strategies for capturing elevated market share and enhancing buyer satisfaction level (Aaker 2012). Effects of brand representation on buyer satisfaction as well as faithfulness purpose in Sainsbury retail organization. Brand Equity This mainly refers to place of property as well as liability in association with brand name and symbol. According to Wirtz et al. (2013), brand fairness refers to exclusive cost of advertising compulsory by a particular product. It refers to the optimistic influence over product equity and occurs when customers are willing to spend more due to attractiveness in connection with products and services. One of the instance about brand as an equity type considers as law obligations for preservation of intellectual property. Brand equity can even be destroyed due to inappropriate management. For instance, poor client service inversely affects brand image leads towards decrease in the sales volume (Gurhan and Kandampully 2013). Brand values recognize producers as well as consumers with the help of deep-rooted legal organization. Most of the countries set up legal system for copyright and tackling through piracy. As opined by Tukej, Golob and Podnar 2013), product is a tradable creation having reliable quantifiable monetary worth. Sainsbury is scheduled in the index of FTSE 100. Customers having positive image will not be focusing mainly on temporary promotional offer but over the overall brand. There are major classifications of product equity named as brand alertness, professed quality as well as brand faithfulness and brand relations. Brand Awareness- It is single of the major determinants of product equity. It mainly indicates the ability of the possible clientele in recognizing as well as recalling other brand. It is important for the clientele that they should be conscious regarding the product worth and their buying choice at the same time. Brand with high awareness has higher level of probability in purchasing items at retail chain organization (Gurhan and Kandampully 2013). Brand Loyalty- It is solitary of the major solution factor of product equity having direct positive influences. It indicates that a personality purchases goods as well as services from same brand in comparison with other brands. Brand Associations- It is distinct as cordial connection between brand as well as memory. It is a composite thought, which mainly connections with one an additional like several episodes, facts as well as ideas and examples. It aims at generating knowledge of brand network. Perceived Quality- It mainly refers to the perception of clientele of advantage on largely quality of products and services. It is one of the types of tangible product in towards brand recognition. Particular brand perceived quality aims at generating values with the help of offering from purchase, charging premium prices as well as motivating members to the channels of distribution. Customer Satisfaction As opined by Tu, Li and Chih (2013), satisfaction is the consumers fulfillment response. It is that judgment of merchandise and examination features having agreeable level of consumption-related satisfaction involving level of under-fulfillment. Similarly, So et al. (2013) stated that earlier studies on customer satisfaction emphasized on effects of prospect as well as performance and disconfirmation of potential. As mentioned by Severi and Ling (2013), customer expectations are mostly pre-trial beliefs in regard with product working through orientation position or contrast normal on the product appearance. There are different literatures present on customer satisfaction focusing on expectations as well as needs of customers. Some of the researchers emphasizes mainly on the capabilities of using innovation as well as advanced technology in enhancing customer services. Some others indicate in understanding the significance of companies for focusing on customer services. Measurement of Customer Satisfaction Company mostly adopt unique instrument for measuring the client approval. As per Selnes (2013), customer satisfaction assessment is one of the key mechanisms used by successful organizations in current financial system in and around the globe. Customer satisfaction measurement helps in holding the existing customer as well as providing directions on attracting the new customers in the competitive trade surroundings. As opined by Ryu, Lee and Gon (2012), dimension of customer satisfaction understand the extent of helping organization for bringing improvement in their customer services. It is noticed that content customers mostly advocate products and services to family and friends. Nguyen, Leclerc and LeBlanc (2013) summary their earlier ten scope of examine quality to five scopes mentioned below: Tangibles- Tangibles relates with various physical equipments like counters, lights as well as physical environments and computers. Reliability- Reliability concerns mainly with capability for performing the promised services on accurate form. Addition to that, it relates with ability of trouble solving as well as time limits and service rights of the clientele (Severi and Ling 2013). Responsiveness- Responsiveness relates with enthusiasm to help customer, easily achievable in sequence as well as prompt services and responding demand of the clientele. Assurance- Assurance regards mainly to politeness, employee understandings as well as knowledge and their capability in stimulating confidence and trust especially to the customers (Muth, Ismail and Langfeldt 2012). Empathy- Empathy connects with kind individual attention as well as individual repair and sympathetic of specified desires of the clientele (Severi and Ling 2013). Scholars enclose their own set of disagreement regarding the significance as well as significance of SERVQUAL model. On the contrary, Muth, Ismail and Langfeldt (2012) assert that SERVQUAL dimension applies by lot of scholars for assessing customer satisfaction in institutions like banking, hospitals, educations, hotels as well as telecommunications and restaurants. In this particular context, researcher mainly adopts SERVQUAL model for evaluating customer satisfaction level at the retailers in the countries. Due to elevated competition and other related environmental issues, customer satisfaction as well as examine quality becomes on one of the fundamental marketing strategy for business companies. It requires enough enhancing service quality for long-term sustainability as well as growth for dealing with the threats and challenges in the competitive environment (Severi and Ling 2013). Service quality is the extent that mainly concerns with service offered by Sainsbury organization in meeting or exceeding customer expectations. Service quality is complicated in nature for measuring the customer service providers from different backgrounds for equivalent services and products. The first model mainly examines in the quality of services as proposed by Martnez and del Bosque (2013) focusing on three major factors like technical quality as well as useful quality and representation quality. In this particular representation, scientific quality refers as what is being delivered as well as functional quality indicates process of service delivery at the same time. One of the famous models for customer satisfaction measurement is known as SERVQUAL as future by Lee et al. (2015). It mainly focuses on examine quality as well as difference between customer expectations and their perceptions regarding purchase products or services. Examination quality assessment based upon evaluation on the examiner deliverance as well as service outcomes. It mainly asserts good scale of usage as well as assessment for quality services in Sainsbury retail organization. It is one of the selected meaningful tools for association of assessed specific services for confirming valid as well as reliable outcomes (Muth, Ismail and Langfeldt 2012). Researchers adopt this model for evaluating level of customer satisfaction at Sainsbury retail organization. Loyalty Intention In this regard, Kapferer (2012) have asserted that more than fifty prepared definition of product loyalty divided as behavioral as well as composite approach. In this study, researchers found more that 60% loyalty measures in behavioral terms. According to He, Li and Harris (2012), customer loyalty defines that a deep held commitment to repurchase or re-patronize a preferred products or services consistently in the near future. It constantly causes recurring product set purchase depending upon the situational influence as well as making efforts in having potential causes for switching behaviors. Few scholars suggest that adopting behavioral as well as attitudinal approach for providing influential meaning towards brand loyalty. Behavioral assessment corresponds with static result from dynamic decision procedures. It makes no particular attempt in recognizing the elements for essential brand loyalty buying as well as causal factors (Muth, Ismail and Langfeldt 2012). On the contrary, a ttitudinal assessment relates feelings of customers for definite intentions such as willingness for recommending and repurchasing services or products. Addition to that, they added that Sainsbury retail organization obtains in order of repurchase intention at measuring client approval in the most appropriate way. Links between Brand Image and Customer Loyalty It is important to understand the fact that optimistic product image contribute towards enhancing client loyalty and building strong brand image for the company. Brand representation is considered necessary for companies for gaining life customer loyalty leading to gear up organizational efficiency. According to Hameed (2013), store image associates relates directly with store satisfactions. Some of the other factors include social motives as well as relationship with clientele has contrary belongings especially on client faithfulness. This mainly considers committed relationships between organizations as well as customers for keeping well-built link between brand picture and client loyalty. A investigates by Chung, Yu and Shin (2015) establish that there is no significant link between satisfaction as well as loyalty. Corporate representation associates with other elements such as approval has no significant belongings on faithfulness. Reputation leads towards customer loyalty due to high level of trust in getting public relation. Links between Customer Satisfaction and Loyalty Researchers confirm that client satisfaction positively influences on customer loyalty. When a particular customer is happy with the brand, then customer will recommend it to others and will not switch to other brands. From most of the empirical researches, retail image verifies that customer satisfaction strongly affects loyalty intention like intention for repurchasing particular product (Muth, Ismail and Langfeldt 2012). It demonstrates that customers claims towards high-satisfied customers for becoming loyal for the business organization. Theoretical Framework and Hypothesis Development Hypothesis Development The development of the conceptual structure illustrates the association between the benefits of the brand image, customer satisfaction, satisfaction of the customers and the loyalty of consumers (Muth, Ismail and Langfeldt 2012). The careful facets of the product image are essentially the useful, representative, communal, and empirical and emergence augments. Figure: Conceptual Framework (Source: Brodie et al. 2013) The development of the hypotheses primarily based on the empirical evidences and the literature are as follows: H1: There exists a positive association between the advantages of the brand image and customer satisfaction H2: There is a positive relationship between the brand image and the customer loyalty intention H3: There exists a positive association between satisfaction of the customer and the loyalty intention From the above reviewed literatures on product image, customer loyalty as well as client approval and any other relationships following the conceptual framework (Amin, Isa and Fontaine 2013). The above conceptual framework develops relationship among brand image benefits as well as customer approval and faithfulness meaning. Some of the careful factor of product image involves useful, symbolical and manifestation. Research Methodology and Design As rightly put forward by John Kuada (2012), researches are essentially based on different underlying philosophical assumptions and valid research methods that are appropriate for the development of the knowledge in a particular study. The present segment on research methodology refers to different research procedures and the design that the learner can utilize in the current study. The research design refers to different strategies, instruments, tools and techniques for data collection and interpretation. In addition to this, the research methodologies and the design also explain different stages along with the processes involved in the study. Research Philosophy As rightly put forward by Anderson and Shattuck (2012), the research philosophy can be categorized as positivism, interpretivism and realism that help in understanding the results as well as interpretations. The learner can adopt positivism that can help in introducing different subjects with the topic under consideration. The research of positivism refers to the study of the outcomes of the research with detailed research based on statistical techniques on matters related to the effects of the brand image and customers perceived quality on the overall satisfaction of the customers (Maxwell 2012). In this case, the researcher can select the research philosophy of positivism as the study involves future analysis of the impact of the brand image on the satisfaction of the customers with special orientation to the operations of Sainsbury. Figure 1:Research Philosophy (Source: Mackey and Gass 2015) Research Approach As rightly indicated by Miller et al. (2012), the research approach helps in providing an edge in the course of the discussion on effect of the brand image on the satisfaction of the customers and loyalty intention. The research approach essentially involves the inductive as well as the deductive approach for conduction of the research work. As opined by Pickard (2012), the deductive research approach stresses on the causality, whereas the inductive research approach refers to the process of investigation of new phenomena from diverse perspectives. The learner intends to adopt the inductive research approach for the purpose of testing the hypothesis and investigating the new phenomena based on research questions. Sampling and sample size The learner can consider the samples from more number of stores from different parts of the UK in order to validate different findings. Furthermore, the learner can consider a sample of 100 customers selected from six different retail outlets founded in London. A small sample of 100 customers can be taken into account owing to the time constraints as well as limited resources of the learner. In addition to this, diverse retailing brands are taken into consideration in the survey in a bid to ensure that the participants of the survey are from diverse backgrounds. However, the learner can take into consideration the non-probabilistic sampling that essentially involves the process of random selection. Furthermore, the leaner can also take into account the purposive sampling in the process of non-probability sampling that can help learner to select a predefined group with a specific purpose in mind (Fahy and Jobber 2012). Data types and sources of information As rightly put forward by Glanz et al. (2012), the primary and secondary data are two different types of data that require different types of skills as well as resources. Researchers in the social field can acquire data by getting it directly from subjects of their interest. The data hereby collected directly from the subject of interest from the field is known as the primary data. Researchers can acquire data on their own by way of surveys, interviews as well as direct observations. In addition to this, the researchers can also make use of the data that has been gathered by someone else. This is known as the secondary data. The secondary data can be collected from the official websites, published reports, journals and newspaper among many others. Therefore, for the purpose of the present study, the learner can also make use of both the primary as well as the secondary data (Jara and Cliquet 2012). Data collection methods As rightly indicated by Oh et al. (2012), it is important to know the sources of the data to know the methods of collection of the data. The learner can take into account the process of sample survey for the purpose of the collection of the primary data required for the present research. The learner can frame the questionnaire containing the pertinent questions for the study and distribute the same to the target respondents of the survey with a request for reply. The responses to the participants gathered from the questionnaire can help the learner in acquiring the requisite data for the study. Again, the official websites, published reports, journals, books and newspapers can also become the sources of the secondary data for the present study (John Kuada 2012). Ethical Considerations The research work needs to be carried out in an appropriate manner by taking into consideration different ethical issues in mind. A research work needs to be conducted honestly and proper data needs to be used to accomplish the present research. The researcher can acquire primary as well as the secondary data and use it in the research work in an ethical manner. In addition to this, the learner can also take into account other ethical considerations that include objectivity that refers to the need of aversion of the bias in process of the experimental design, data evaluation, data interpretation, peer review along with the other important areas of research that have the need for objectivity (Jara and Cliquet 2012). Furthermore, the learner also needs to incorporate the integrity in the research that refers to keeping promises as well as agreements, ensure conduction of the activities with sincerity, striving for consistency of actions as well as thoughts. The learner also needs to avoid errors and at the same time negligence and critically scrutinize their own work. In addition to this, the researcher also needs to keep good records of different research actions that include data collection, research design as well as correspondence with diverse agencies and journals. In addition to this, the learner needs to be open to criticisms from different quarters as well as innovative ideas. Moreover, the learner also needs to ensure the non-utilization of different unpublished data, procedures and results without prior permission. The learner also needs to acquire appropriate acknowledgement and credit for different contributions to the research and need to respect the patents, copyrights as well as other forms of intellectual property. Besides this, the learner also needs to be socially responsible and endeavor to promote both social good through the research that can prevent different social damages through research, public education as well as advocacy. The learner also needs to avoid discrimination among different respondents of the survey based on the race, ethnicity as well as other factors. Again, the learner also needs to be aware of the pertinent laws as well as institutional and governmental procedures that are applicable for the present research work. Nevertheless, the learner also needs to make it certain that the present work is used for academic purposes o nly and not for any commercial purposes. Scope for further research The present research can direct the ways for the further research on the present topic. The areas for future research includes the procedures of handing the brand issues by different academic as well as market researchers, company and marketers. In addition to this, there remains scope for investigating the ways that can enhance the satisfaction of the consumers with the enhancement of the brand image and increase in loyalty of the consumers. Timeline and Gantt chart Main work 1st week 2nd week 3rd week 4th+5th week 6th week 7th week Selection of the research topic Analysis of the strategies, empirical evidences and literature review Assessment of the Research methodology Data collection method- primary and secondary data Assessment and interpretation of data Findings and conclusive outcomes Final work and submission References Aaker, D.A., 2012.Building strong brands. Simon and Schuster. Amin, M., Isa, Z. and Fontaine, R., 2013. Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia.International Journal of Bank Marketing,31(2), pp.79-97. Anderson, T. and Shattuck, J., 2012. Design-based research a decade of progress in education research?.Educational researcher,41(1), pp.16-25. Brodie, R.J., Ilic, A., Juric, B. and Hollebeek, L., 2013. Consumer engagement in a virtual brand community: An exploratory analysis.Journal of Business Research,66(1), pp.105-114. Chung, K.H., Yu, J.E. and Shin, J.L., 2015, February. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender. InProceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences(pp. 145-148). Fahy, J. and Jobber, D., 2012.Foundations of marketing. McGraw-Hill Education. Glanz, K., Bader, M.D. and Iyer, S., 2012. Retail grocery store marketing strategies and obesity: an integrative review.American journal of preventive medicine,42(5), pp.503-512. Hameed, F., 2013. The effect of advertising spending on brand loyalty mediated by store image, perceived quality and customer satisfaction: A case of hypermarkets.Asian Journal of Business Management,5(1), pp.181-192. He, H., Li, Y. and Harris, L., 2012. Social identity perspective on brand loyalty.Journal of Business Research,65(5), pp.648-657. Jara, M. and Cliquet, G., 2012. Retail brand equity: Conceptualization and measurement.Journal of Retailing and Consumer Services,19(1), pp.140-149. John Kuada, 2012.Research methodology: A project guide for university students. Samfundslitteratur. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lee, D., Moon, J., Kim, Y.J. and Mun, Y.Y., 2015. Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty.Information Management,52(3), pp.295-304. Mackey, A. and Gass, S.M., 2015.Second language research: Methodology and design. Routledge. Martnez, P. and del Bosque, I.R., 2013. CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction.International Journal of Hospitality Management,35, pp.89-99. Maxwell, J.A., 2012.Qualitative research design: An interactive approach: An interactive approach. Sage. Miller, T., Birch, M., Mauthner, M. and Jessop, J. eds., 2012.Ethics in qualitative research. Sage. Muth, A., Ismail, R. and Langfeldt Boye, C., 2012. Customer Brand Relationship: An empirical study of customers perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. Nguyen, N., Leclerc, A. and LeBlanc, G., 2013. The mediating role of customer trust on customer loyalty.Journal of service science and management,6(1), p.96. Oh, L.B., Teo, H.H. and Sambamurthy, V., 2012. The effects of retail channel integration through the use of information technologies on firm performance.Journal of Operations Management,30(5), pp.368-381. Pickard, A., 2012.Research methods in information. Facet publishing. Ryu, K., Lee, H.R. and Gon Kim, W., 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions.International Journal of Contemporary Hospitality Management,24(2), pp.200-223. Sainsburys.co.uk. (2016). [online] Available at: https://www.sainsburys.co.uk [Accessed 17 Aug. 2016]. Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty.Journal of Product Brand Management. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), p.125. So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.International journal of hospitality management,34, pp.31-41. Tu, Y.T., Li, M.L. and Chih, H.C., 2013. An empirical study of corporate brand image, customer perceived value and satisfaction on loyalty in shoe industry.Journal of Economics and Behavioral Studies,5(7), p.469. Tukej, U., Golob, U. and Podnar, K., 2013. The role of consumerbrand identification in building brand relationships.Journal of business research,66(1), pp.53-59. Wirtz, J., den Ambtman, A., Bloemer, J., Horvth, C., Ramaseshan, B., van de Klundert, J., Gurhan Canli, Z. and Kandampully, J., 2013. Managing brands and customer engagement in online brand communities.Journal of Service Management,24(3), pp.223-244. Zameer, H., Tara, A., Kausar, U. and Mohsin, A., 2015. Impact of service quality, corporate image and customer satisfaction towards customers perceived value in the banking sector in Pakistan.International Journal of Bank Marketing,33(4), pp.442-456.

Anorexia Perfect Body Essay Example For Students

Anorexia Perfect Body Essay The pressure of having a â€Å"perfect body† is everywhere. Skinny people are promoted on TV, in magazines, on billboards, in movies; basically everywhere we look. But is there such a thing as too thin? Youth today are influenced by the media to be skinny and this causes them to perform extreme measures on their body. Eating disorders are sometimes the unfortunate outcome. Although there are various eating disorders, Anorexia Nervosa is the most common among adolescent men and women. Anorexia Nervosa is commonly referred to as Anorexia, it is defined as a condition that goes beyond out-of-control dieting. A person with Anorexia begins dieting to lose weight, where it eventually becomes uncontrollable and the person begins to starve themselves. This cycle becomes an obsession and is similar to any type of any drug or substance addiction. This is where the line must be drawn. When teens are putting their health at risk to obtain the idea of perfection portrayed by the media, it must be stopped. Anorexia can be a very scary disease and can frighten people, but one of the things that may become even more of a shock is Pro-Ana. Pro-Ana, short for Pro-Anorexia are websites that promote this unhealthy disease. We will write a custom essay on Anorexia Perfect Body specifically for you for only $16.38 $13.9/page Order now Pro-Ana is on the rise and just as the media influences young people to be skinny, these websites encourage their subscribers to achieve weight loss through the harmful method of Anorexia. With influential media and websites advocating Anorexia, there is no wonder why impressionable children actually begin to fall for their deceit. Although perfectionism is advertised in these sites, Anorexia has negative mental, physical and social effects. Anorexia is considered a physiological disorder. It constantly plays with the victim’s mind and makes them feel they need to be skinnier, creating a low self esteem. When people have this disease they have a distorted view of what is considered overweight. They believe the average weight is not sufficient and they must keep striving for a smaller size. Although the site called â€Å"Starving for Perfection† states that being thin and not eating are true signs of willpower and success, it is the exact opposite (Hoff). By giving into the media and these websites, people’s self- confidence is destroyed and they are being morally defeated. Anorexia is just a continuous mind game where youth are set on the idea that they are not good enough for society. With an eating disorder, people go into their own worlds and don’t pay attention to the actuality of their problems. Adolescents with eating behaviors associated with anorexia are at high risk for anxiety and depression in young adulthood (Hornbacher). They build up self-hatred and pick at their body, focusing on every seemingly imperfect aspect of it. Although this disease is an obvious problem, there are sites that promote it, furthering the downward spiral of Anorexics’ mental ability. Pro-Ana sites show pictures of women who are unhealthy and way too skinny, creating a wrong image for young people to follow after. Putting images like these into the minds of such vulnerable children cause negative outcomes. The photos on their sites are called â€Å"Thinsipration† and they make anorexics feel that skinny is the only way they should be. Pro-Ana websites help an anorexic to become psychologically unstable. While teens are so focused on becoming skinny, they do not realize the health risks they are putting themselves into. Physical effects are the most obvious results of anorexic situations. Although the goal of the person is to only achieve weight loss, Anorexia affects the entire body. Pro-Anorexia sites state â€Å"what the scale says is the most important thing† but is it really, when such extreme starvation causes such damage? Almost ninety percent of women with anorexia experience Osteopenia which is loss of bone minerals, forty percent have Osteoporosis which is more advanced loss of bone density. Testosterone levels also decline in boys as they lose weight, which also can affect their bone density. For girls, the severe weight loss causes loss of menstrual period and lanugo, a white fuzzy hair that grows all over the body. .u0fe008b0024afbdf9a42321286359e23 , .u0fe008b0024afbdf9a42321286359e23 .postImageUrl , .u0fe008b0024afbdf9a42321286359e23 .centered-text-area { min-height: 80px; position: relative; } .u0fe008b0024afbdf9a42321286359e23 , .u0fe008b0024afbdf9a42321286359e23:hover , .u0fe008b0024afbdf9a42321286359e23:visited , .u0fe008b0024afbdf9a42321286359e23:active { border:0!important; } .u0fe008b0024afbdf9a42321286359e23 .clearfix:after { content: ""; display: table; clear: both; } .u0fe008b0024afbdf9a42321286359e23 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0fe008b0024afbdf9a42321286359e23:active , .u0fe008b0024afbdf9a42321286359e23:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0fe008b0024afbdf9a42321286359e23 .centered-text-area { width: 100%; position: relative ; } .u0fe008b0024afbdf9a42321286359e23 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0fe008b0024afbdf9a42321286359e23 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0fe008b0024afbdf9a42321286359e23 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0fe008b0024afbdf9a42321286359e23:hover .ctaButton { background-color: #34495E!important; } .u0fe008b0024afbdf9a42321286359e23 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0fe008b0024afbdf9a42321286359e23 .u0fe008b0024afbdf9a42321286359e23-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0fe008b0024afbdf9a42321286359e23:after { content: ""; display: block; clear: both; } READ: Peer Pressure EssayAlso in the long run, having had Anorexia effects a woman’s pregnancy. It causes a higher risk of miscarriage and having a baby with a low birthweight (Levonkron). During this cycle, nails become brittle and one Pro-Ana site proclaims that â€Å"manicures and pedicures are your best friend because people who see brittle nails will uncover your true identity† (Levonkron). Both boys and girls experience dry yellowish skin, bruise easily, constipation, dry skin, constant coldness, abdominal pain, and headaches (Levonkron). Hair becomes very brittle and hair loss is common. It also causes insomnia due to the long lasting, aching hunger pains. In a more serious view, anemia, heart failure, palpitations, low blood pressure, kidney stones and kidney failure are all possible results of following this unhealthy system. Anorexics rarely ever realize what they are doing or that it is wrong. Overall, anorexia causes the body to be very weak and physically unattractive (Pierre). A social life is important to most teens, but with Anorexia, their social life slowly vanishes. Losing weight is a continuous obsession with anorexics and they will forget about those who are close to them during the process. Self-starvation demands enormous emotional energy and concentration and leaves little room for anything or anyone else. Since Anorexics regularly watch their intake of calories, going out with friends turns into a problem since they do not want people to unveil their sickness. With such a fixation on foods and body image there is barely any time for them to participate in regular day to day activities. Going out seems like a chore to many anorexics. An Anorexic prefers reaching their goal of thinness and not eating, rather than hanging out with their friends. There is an enormous amount of emotional growth and development to be made in a few years; if the anorexic does not participate with their peer group in this development they will miss out on it (Hornbacher). One Pro-Ana site says to â€Å"Keep your eye on the prize! Do not let your friends or family get in the way of your goal†, with statements like these anorexics are pushed away from the people who actually care about them (Medina). Having this unfortunate disorder causes anorexics to miss out on their teenage years and have a disappointing and regrettable social life. One in every hundred women have anorexia and help is out there to lend a helping hand to those who wish to recover (Medina). Pro-Ana sites declare that they can â€Å"control† their anorexia, but it actually becomes a lifestyle for the person and they no longer have the ability to stop themselves. The truth is that once this horrid cycle starts it is hard to quit. The diet habits that are formed are very threatening to the mind, body and interaction of people. It is clear that Anorexia is dangerous with all the negative effects it causes mentally, physically, and socially. Only a little more than one third of people recover from Anorexia, and these Pro-Ana sites are not helping the process. Because of their young age, teens are very susceptible to the negative atmosphere that Pro-Ana sites create. In a world of so much pressure to be skinny, teens are being influenced from every direction. Even though being skinny seem like it would be great, no one ever wants to be another statistic.